"The more we learn about solutions,
the more we're convinced that you can't become
a solutions company by simple declaration or by looking like
one on paper. You can't simply tell your client base
that you are committed to delivering solutions that have a
tangible impact on their business operations, and then run
a business-as-usual operation. As the old Nike ad campaign
pointed out, you have to "just do it."
– Ajit Maira, ITSMA
Learn more about how ITSMA can help your
organization “just do it.”
"Selling integrated solutions is a top priority for
Sprint. We've set ambitious targets for developing, marketing,
and selling new solutions in an aggressive timeframe, and ITSMA
has been an important source of advice and guidance to help
us reach our goals."
Technology services and solutions companies turn to ITSMA consulting
for strategic guidance and hands-on support through the entire
customer lifecycle. Building on continuous best practice research
with the world’s leading technology and services companies,
our experts provide the support your organization needs to achieve
quantifiable marketing, sales, and business results.
ITSMA consulting is rooted in the ITSMA
Marketing Framework,
a management tool that outlines our strategic and comprehensive
approach to client-centric marketing.
Specific areas of expertise include:
-
Solutions Development and Marketing
- Account-based Marketing
-
Go-to-Market Strategies
- Reference Management
-
Sales Enablement
- Portfolio Rationalization
-
Brand Differentiation
To read about some of the projects we've executed in these areas,
please view our Sample Consulting
Engagements page.
To discuss how ITSMA can help you meet and master your marketing
challenges, contact Robert Baginski at +1-910-933-9147 or rbaginski@itsma.com.
