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Commentary
Give New Accounts the Attention They Deserve (10/08)
Account-Based Marketing Is Not as Expensive as You Think (09/08)
Before You Do Anything, Assess the Business and the Market (08/08)
ITSMA in the News
How IT Services Firms are Using Thought Leadership for Differentiation and Lead Generation
The Bloom Group's Insights
TCS, Wipro, Infosys increase branding investments
Business Standard, India
A New Version of a Success Story
SAP INFO international
News from ITSMA
ITSMA Announces 2008 Marketing Excellence Awards Finalists (09/26/08)
ITSMA Appoints New Managing Director for Europe (04/28/08)
ITSMA Launches 11th Annual Marketing Excellence Awards Program (02/04/08)
ITSMA Honors Winners of 2007 Marketing Excellence Awards (11/15/07)

 

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