ITSMA Launches Associate Membership Program

Technology Marketers at Smaller and Emerging Firms Can Now Gain Access to ITSMA’s Marketing Insight

LEXINGTON, Massachusetts—May 15, 2006—ITSMA, a membership community for technology marketing executives who market and sell services and solutions, today announced the launch of its new Associate Membership program, specifically designed for technology companies with annual revenue of less than $100 million. By joining as Associate Members, marketers at smaller and emerging companies may now gain access to ITSMA’s strategic marketing insight, culled from years of working with industry leaders including Accenture, BearingPoint, Cisco, EDS, Lucent, Oracle, Sun Microsystems, Verizon, Xerox, and more.

“At Communispace we understand the marketing power of engaging customers and building dynamic, long-term relationships,” said Susan Zellmann-Rohrer, director of business-to-business marketing at Communispace, a marketing technology and services firm that builds and manages private, online customer communities for major corporations. “ITSMA is a first class community of services and solutions marketers, and we plan to put our Associate Membership to good use by tapping ITSMA’s research, events, and, of course, its network of top technology marketing pros.”

Associate Membership benefits include:

• Unlimited organization-wide access to ITSMA’s online research library of more than 250 reports, briefings, and marketing tools covering a broad range marketing and sales issues for services and solutions
• Unlimited access to ITSMA Member Briefings
• Ongoing coverage of marketing and sales best practices at industry leading companies
• Membership rates for ITSMA workshops, conferences, and multiclient research studies
• Annual benchmark data on services marketing budgets and priorities

“Not all technology or services companies have the marketing resources of an IBM or HP,” said Dave Munn, president and CEO of ITSMA. “But they all have the same challenges. We are pleased to offer smaller and emerging firms a way to benefit from our research and community activities.”

Technology companies with annual revenue of less than $100 million are eligible to become Associate Members.

For more information, contact Dirk Mullenger, director of business development, at +1-661-298-0015 or dmullenger@itsma.com, or visit http://www.itsma.com/Members/mbr_AsoBenefits.htm.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.