Chris Koch Joins ITSMA as Associate Director of Research and Thought Leadership

LEXINGTON, Massachusetts— June 12, 2007—ITSMA, a membership community for technology services and solutions marketers, announced today that Chris Koch has joined the company as associate director of research and thought leadership. Koch will work closely with ITSMA’s leadership team, executive councils, business partners, and subject matter experts to help define and grow the business. This will include the development and packaging of compelling research on marketing and sales trends, solutions, and technology industry issues.

An award-winning writer and editor, Koch brings over 20 years of experience in journalism, and more than 10 years covering information technology and business. Koch most recently served as executive editor for CIO, a trade magazine for chief information officers and other IT leaders with a circulation of 150,000. He was responsible for conceiving, assigning, and editing feature stories and columns on IT strategy, and directed and developed content for special sections and surveys. In addition, Koch authored a popular blog (“Koch’s IT Strategy”) on CIO’s website and was frequently a speaker at technology conferences.

“We are thrilled to have Chris join our organization,” said Dave Munn, president and CEO of ITSMA. “As a seasoned journalist with a strong knowledge of the industry, Chris will bring immediate value to ITSMA and its members.”

Koch began his career as a reporter for a variety of newspapers and as executive editor for Bicycle Guide magazine. Not long after, Koch joined Computer Sciences Corporation. In the role of communications manager, he wrote and edited articles on business and IT strategy for internally-generated publications and the general press. He also helped edit and market The Discipline of Market Leaders, a best-selling book on business strategy.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.