ITSMA Announces 2008 Marketing Excellence Awards Finalists

Winners to Be Revealed at ITSMA’s Annual Marketing Conference on November 4-5

LEXINGTON, Massachusetts—September 26, 2008—ITSMA, the leading marketing association for technology, communications, and professional services firms, today announced the finalists in its eleventh annual Marketing Excellence Awards program.

“Each year I am amazed at the level and number of excellent award submissions we receive, this year was no exception,” said Dave Munn, president and CEO of ITSMA. “All of the applicants deserve recognition for their outstanding marketing contributions across all six categories. The finalists, in particular, we want to congratulate for their leadership in marketing innovation, program execution, and achieving strong bottom-line results.”

In 2008, ITSMA accepted nominations in six categories. Up to five finalists have been chosen in each category. An international jury of marketing executives and experts will select the winners, which will be announced at a special awards dinner during ITSMA’s 2008 Marketing Conference on November 4, 2008, at the new Renaissance Boston Waterfront Hotel.

This year's finalists include:

• Generating Demand: Sun Microsystems, Unisys Corporation (two programs), Xerox
• Launching New Solutions: HP, IBM
• Enabling Sales: Accenture, Alcatel-Lucent, Ingram Micro, Xerox (two programs)
• Leveraging Digital Marketing: Accenture UK, Accenture NA, Agilent/PARTNERS+simons, Autotask, Xerox
• Sharpening Brand and Competitive Differentiation: Accenture, BT Americas, CompuCom, EDS, an HP company, and TCS
• Strengthening Customer Relationships: AT&T (two programs), Fujitsu, Patni, Wipro

You may read short descriptions of the finalists’ programs at: http://www.itsma.com/News/mea/2008finalists.htm .

For more information on the awards ceremony and ITSMA’s 2008 Marketing Conference, visit: http://www.itsma.com/events/event_desc/08AC11N32.htm.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.