MediaLive International to Co-Sponsor 'Invigorating Live Marketing' Workshop at ITSMA's 2005 Annual Conference

Experts from Avaya, Cisco, and Wingate Studios to Help Technology Services and Solutions Marketers Maximize Live Marketing Investments

SAN FRANCISCO—September 27, 2005—MediaLive International, producer of the technology industry's leading events and WingateWeb event management software, today announced that it will co-sponsor a special pre-conference workshop titled 'Invigorating Live Marketing' on Nov. 7, 2005, as part of the IT Services Marketing Association's (ITSMA) eleventh annual conference for services and solutions marketers, to be held at The Charles Hotel in Cambridge, MA, on Nov. 8-9, 2005. The half-day workshop is designed to help services and solutions marketers leverage events to their full potential, maximizing the return on their live marketing investments. The workshop will feature the following sessions:

• "Demonstrating" services at live events — Julie McCan, Director, Services Marketing, Avaya, will share how Avaya devised and executed a launch strategy for Avaya Remote Managed Services for IP Telephony at VoiceCon 2005;
• Integrating product and service marketing at trade shows — Kathleen Sulgit, Senior Manager, Event Marketing, Cisco Systems, will outline how the networking giant integrates partner services and products at Interop and other industry trade shows, including the strategy and the work they do with individual product and services groups to pull everything together and measure the results.
• Using technology to set up targeted, pre-matched meetings with customers — Tom Karren, General Manager and Vice President, Technology, Wingate Studios, will address how to use the latest event marketing technology to strengthen relationships with partners and customers.

In addition, workshop participants will be led through a blueprinting exercise that will map out the event experience to reinforce a brand's unique value, creating loyalty and advocacy for the company and its offerings.

"At MediaLive International, we have always been committed to giving marketers the tools and services they need to improve productivity and sales alignment around events," said Robert W. Priest-Heck, President and CEO of MediaLive International. "Our collaboration with ITSMA enables us to help services and solutions marketers successfully bring their innovative ideas, services, and solutions to life at live events."

ITSMA works with many of the top technology companies in the world, helping them generate new business, build customer loyalty, and strengthen brand differentiation. ITSMA's 2005 Annual Conference: Marketing on the Verge will address the most critical issues facing services and solutions marketers today, including:

• Understanding buyer priorities and preferences;
• Managing the total customer experience;
• Assuming a larger leadership role in the business;
• Sharpening competitive differentiation; and,
• Harnessing new techniques for communicating online.

"Each year, ITSMA's annual conference addresses marketing's top challenges and opportunities," said Dave Munn, president and CEO of ITSMA. "It is clear that events play a crucial role in defining and reinforcing the customer experience, establishing brand differentiation, generating leads, and learning more about customer wants and needs. We are pleased to bring MediaLive International's expertise into the mix for this special pre-conference workshop on live event marketing."

For more information about the conference, visit: www.itsma.com/conference.

About MediaLive International, Inc.
MediaLive International connects companies to the markets they serve through media properties, software tools, and marketing solutions that educate buying communities, deepen relationships between buyers and sellers, and fuel market growth. MediaLive International's media brands encompass the IT industry's largest and most well-respected exhibitions, including Interop(R), VoiceCon(R), Next Generation Networks(R), the Web 2.0(R) Conference, Seybold Seminars(R), COMDEX(R), the Collaboration Technologies Conference, Mobile Business Expo, GTEC(SM), NetWorld(R), and respected publications, including Business Communications Review(R) and The Seybold Reports(R). The Wingate Studios division delivers the industry's leading end-to-end event management software platform, WingateWeb, and professional services -- including strategic planning, technical integration, analytics, and event programming -- that help companies produce their own live marketing programs.

MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.