"Participating in the SMPP program has helped me to bridge the
gap between understanding services marketing principles and being able
to effectively implement them within my organization. ITSMA research
and the monthly online web briefings have allowed me to keep up with
the ever changing IT services sector and exposed me to proven services
marketing tactics. After only four months of being in the program, my
company is already seeing a return on investment."
Andrea Cavanaugh,
Director of Client Services
Integrated Information Systems
"I would like to own and run my own Services marketing programs
from development to release. I would like to utilize those skills in
any Service arena; whether it be support services, professional services
or education."
"Increase my knowledge of services marketing as a profession through
formal education and interaction with other my counterparts in leading
companies -- Use this knowledge and experience to make an impact on my
company's future direction and growth in services as the key differentiator."
"Most of my career has been spent in Marcom functions. Much of
what I am doing is new to me and I feel as though this program will give
me the boost up the learning curve I need to be more effective. I like
this program because it is focused on services which present challenges
not found in product marketing."
"My personal objectives for participating in this development program
are tri-fold: At a career development level... Broadening and enhancing
my overall knowledge in the services marketing business from program
curriculum, practical experience of faculty and other participants. At
a tactical level... Developing my specific marketing skills to strengthen
formation of solid design and successful implementation of marketing
programs and electronic business initiatives. At a personal level...
Learning -- always. Developing strategic thinking and applying "bigger
picture," "future of industry" perspective to all I do.
Looking at everything from customers' views (external and internal) to
best provide value add."
"To learn about tools and information which will allow me to further
contribute to my company's growth and competitiveness and differentiate
myself during the rest of my career. To enhance my knowledge in particular
services marketing functional areas (channels, new services development,
budget management). To network with and learn from professionals with
similar goals and interests."
