|
On the overall value of the SMPP:
"Marketing and brand management skills and resources have never
been more critical in our industry. We have found our participation in
SMPP very valuable for some of our high potential marketing professionals.
There is no one course of action that will solve the acute shortage of
marketing talent in the IT and professional services field. Nevertheless,
ITSMA's efforts in this area provide a great deal of value, and IT and
professional services firms of all types can benefit enormously."
Philip L. Juliano,
Vice President, Marketing
IBM Global Services
On reasons why they chose to sponsor a particular applicant:
"I need her to be a major driver in our new solutions development
process and to own all aspects of the marketing around a specific solution.
I believe that this program can "assist" in reaching that goal."
"As a high performance, high-potential person on my team, I viewed
this as an excellent opportunity for him to further develop professional
skills to enable her to play an even greater role in the success of our
organization."
"She has demonstrated initiative, creativity, and a genuine interest
in developing service marketing skills."
"I am always looking for new ways to improve our employees' knowledge
and skills."
|
