• Marketing Communications Manager - Lexington, MA, USA
• Member Engagement Director - Burnham, United Kingdom

Marketing Communications Manager

We're looking for a dynamic and professional Marketing Communications Manager to join our team in Lexington, MA. Working with the Senior VP of Marketing, you’ll develop and implement a wide variety of marketing initiatives to promote our membership and thought leadership offerings. If you pride yourself on having a high level of drive and creativity, excellent writing skills and a willingness to roll up your sleeves and work proactively alongside a fun and dedicated team of professionals, this is a great opportunity to take the next step in your career and have an impact in a growing, global company.

Principal Duties and Responsibilities:

Corporate Messaging

• Help refine key stories and messages to promote ITSMA and its services and capabilities

External Marketing Collateral

• Write, edit, and support development of a wide range of Web pages, datasheets, marketing presentations, success stories, event invitations, press releases, report summaries and alerts, and other promotional activities
• Brainstorm new ways to promote our community and thought leadership
• Assist with creation of blogs, podcasts, and other interactive Web media

Member Communications

Coordinate production and contribute to ITSMA’s:

• Monthly Marketing Newsletter
• Monthly Research Digest
• Quarterly sponsor mailing
• Provide assistance with writing of new member deliverables when requested

Marketing Campaigns

• Manage and contribute to ongoing email and direct mail marketing campaigns for membership, events, research studies, and other ITSMA offers

Reference Management

• Manage reference management system
• Write and edit qualification summaries, testimonials, and success stories

Event Planning and Execution

• Assist in developing themes and agenda for ITSMA conferences, forums, workshops, roundtables, and briefings
• Assist in recruiting speakers for events
• Assist with event planning as necessary, including look and feel, set-up, skits/presentations, etc.

Marketing Excellence Awards Program

• Assist with annual awards program, including category selection, judging, finalist and winner promotion, award ceremony presentations, and PR

Public Relations

• Communicate significant company initiatives through press releases, contact with media influencers, and bylined articles

Requirements:

• 3-5 years experience. Degree in English, Journalism, Communications, or Marketing preferred
• Excellent writing, editing, and proofreading skills required
• Experience with digital, online, and social web marketing channels a plus
• Ability to work independently and creatively in a fast-paced environment with multiple responsibilities and deadlines
• Confident and outgoing manner; excellent interpersonal skills; team player; great follow-through skills
• Proficiency in database applications, Microsoft PowerPoint, and online research

ITSMA offers its employees a modern, comfortable, business-casual environment and a full range of benefits including health and dental, 401(k), flexible spending accounts, and generous paid time off.  If you are interested in applying for this position, please submit your resume to hr@itsma.com today. Thank you!

Member Engagement Director

ITSMA

ITSMA is a global advisor to companies that market and sell technology services. Its members account for a significant portion of the world’s technology services revenue and include industry leaders such as Ericsson, Fujitsu Services, BT, Hewlett-Packard, IBM, Nokia Siemens Networks, Xerox, Unisys, Logica, SAP, Orange and Tata Computer Services. Through research, events, education, and advisory services, ITSMA helps companies achieve measurable results in terms of improved growth, profitability, and customer loyalty. Founded in 1994, ITSMA is headquartered in Lexington, Massachusetts, and has offices in California, the United Kingdom, and Japan.

Job Function

The Member Engagement Director manages the member relationship experience for approximately 20 ITSMA members. This position reports to the European SVP, Managing Director, and is a critical position in growing and developing sales through managing member services, expectations and satisfaction.

• The development and management of ITSMA member accounts
• The prospecting for new memberships and the management of renewals
• The building of member relationships to ensure their full utilisation of ITSMA services
• Management of all membership deliverables including member insight consultations and reviews
• The identification of custom consulting or market research needs through working account knowledge and development
• Collaboration with ITSMA strategic partners and associates to ensure ITSMA member projects are properly managed and delivered, maintaining quality of service and member satisfaction.
• Regularly report on Membership activity and forecast sales
• Participate in ITSMA events as appropriate, delivering presentations and facilitating where appropriate

• Degree qualified with a minimum of 10 years experience in a sales, account management or marketing environment
• Credible at all levels of engagement, with a senior management presence
• Proven ability to manage multiple sales or consulting projects
• Proven business development skills with the ability to create opportunities
• A consulting approach track record
• Confident and outgoing manner; excellent communication and presentation skills; team player
• High energy and stamin
• Willingness to travel 60 – 70% of the time, UK and Europe

• Sales or marketing background in the IT Services, Software systems or telecommunications Industries
• Knowledge of larger corporate working practices, and experience of working within a small company
• Knowledge of the IT Services Industry and its main players
• Knowledge of Brand, Thought Leadership, Account Based Marketing or Marcoms methodologies, working best practice
• A desire to learn a consulting business

If you are interested in applying for this position, please send your CV with a cover letter to kdoughty@itsma.com or contact Katie in the UK office on +44 (0)1628 603130. Thank you!

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.