|
ITSMA is based in Lexington, Massachusetts, and has offices
in the United States, the United Kingdom, and Japan.
|
|
| “ITSMA keeps my team on the cutting edge of what's
happening in services marketing.” |
| –Stef Van
Aarle,
Senior Vice President, Services, Europe & North America, Alcatel-Lucent |
| |
 ITSMA (IT Services Marketing Association) is a membership community
for marketing executives who market and sell technology-related
services and solutions. With nearly 100 Corporate Members around
the globe, including Accenture, Cisco, Hewlett-Packard, IBM, Microsoft,
Oracle, SAP, and Wipro, ITSMA provides best practice insight,
an active leadership community, and hands-on advisory guidance
around the unique requirements for marketing technology services
and solutions.
ITSMA’s mission is to raise the bar for services and solutions
marketing. We do this by:
 |
Maintaining an active leadership community
to facilitate peer sharing and networking |
|
Setting the thought leadership agenda in the
services and solutions marketing space through continuous
research into industry trends, benchmarks, and best practices |
|
Improving the business results of member companies
by creating customized, research-based programs geared directly
to the top marketing challenges facing each firm |
| |
 |
View the ITSMA
Marketing Framework, which outlines the comprehensive
approach to marketing required for success in today’s
market. |
| |
|
Learn more about the benefits
of Corporate Membership. |
|
