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 ITSMA's monthly email newsletter provides a lively combination of short articles on services marketing issues, excerpts of new research reports, insight into professional development issues, marketing tools and guidelines, and news of ITSMA publications and events. It's a great way to keep in touch with ITSMA's latest thinking
and analysis. Sign up today or browse through our
articles.
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2005 | 2006 | 2007 | 2008 |
| 2008 |
November
Seven Reasons to Get Over Your Fear of Social Media Marketing, Go from Campaigns to Conversations, Are You a Skimmer or a Penetrator?, How Many People Will Respond to My Survey?, and more |
October
Who’s to Blame in the Relationship Between IT and Marketing?, Give New Accounts the Attention They Deserve, Getting Payback from Community, How Do I Shop for a Public Relations Firm?, and more |
September
End the Opportunism, Account-Based Marketing Is Not as Expensive as You Think, Five Types of Content Sales Will Actually Use, How Can I Use Web 2.0 to Communicate with Sales?, and more |
August
The Marketer’s Children, Five Steps to Assess Businesses and Markets, Brian Carroll’s Five Tips for Lead Management, Does More Staff Mean Better Results?, and more |
July
Is Demand Generation Merely “Air Cover?”, The Steps to Vertical Market Leadership, Closing the Loop on Lead Nurturing, What Is the Best Way to Reach CIOs?, and more |
June
Solutions: Beyond the Buzzword, A Dramatic Shift in Marketing Priorities, Unisys Elevates the Focus on Customers, The Attributes of a High-Quality Service Offering, and more |
May
The Problem with B2B Personalization, Penetrating New Accounts in Tough Times, Putting Competitors on Your Website, Scaling Customer Advisory Boards, and more |
April
The failure of corporate blogging, podcasting with class, advice for marketing in a recession, getting started with social media, and more |
March
Predictive analytics, creating customer communities, proving marketing’s strategic worth, improving services sales, and more |
February
Segmentation on a Shoestring Budget, Optimism About 2008, Outsourcing and Offshoring, MEA Awards, and more |
January
Five Steps for Influencing Reputation, Web 4.0, Satyam’s Customer Engagement Strategy, and more |
| 2007 |
December
Marketing and the Bottom Line, Sustainability, How SAP Enables Sales, and more |
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About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
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