Information Technology Services Marketing Association

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ITSMA Marketing Framework
Overview of ITSMA's approach to marketing strategy and organization

ITSMA Newsletter
New research, ideas, tools, events, and more

Industry Commentary
Informed opinion on marketing news

Professional Development
Ideas and tips for upgrading skills

Featured Marketing Tool
Strategy Health Check

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All reports in the Member Library are also available for sale to nonmembers.

Case Studies
In-depth analyses of marketing practices

Updates
Critical insight on marketing priorities

Viewpoints
Executive perspectives on marketing strategy

Briefings
Data and analysis on marketing priorities

Focus Reports
Comprehensive Studies on core marketing topics

Marketing Tools
Guidelines and models for immediate action

Benchmarking Studies
Data and analysis of key marketing metrics

Brand Awareness Studies
Customer perspectives on different markets

All reports are available for sale at
member and nonmember prices

Free Summary: 2008 Marketing Budgets and Benchmarks

Free Summary: 2007 Marketing Budgets and Benchmarks

Free Summary: 2006 Marketing Budgets and Benchmarks

Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)